james randall


james randall



Good logo design is the key to successful business branding

A striking logo for your start-up or small business is crucial. It must capture the essence of your service or product.

The impact it makes could hasten or end a potential customer’s interest.

Draw attention with your new business logo design and target clients will look you up or click for more details.

But if the design is poor, wavering buyers will swiftly move on.

Your new business logo design should pack a punch

A quality logo adds to the credibility and authority of your business, and therefore to customer trust and loyalty.

It’s your business’s first contact with potential clients. They’ll note its shape and colour before reading any words.

It must work across all devices, in small and large spaces and in different locations. It must survive public scrutiny and be simple for easy recall.

That means your logo must be right first time because first impressions often determine what we do next.

Professionals know this. That’s why only a professional should design your new business logo.

What to expect of your new business logo design

Your wider branding should be focused around your logo design. Here are six must-haves that only a professional can guarantee.

Your logo should be eye-catching, create a good first impression. It should link your business with its target market.

It should be memorable. A logo that’s noticed can foster trust and a sense of authority. It helps your business stand out from the crowd.

It should be the focus of your corporate identity. A good logo designer will align your logo with other marketing materials.

Your logo design should represent the nature of your enterprise. If your branding is good, your business will be recognised and respected.

A new business logo design should be easy to recognise. Potential clients will feel more secure with a brand they know than one they know nothing about.

The quality of your logo will influence how others judge your business. Get your start-up logo right and the return will repay you amply.

People will forget what you said, but people will never forget how you made them feel.




Do you need a logo design and marketing material that will attract the right customers?


Are you starting a new small business?


Or maybe you’re an established business looking to improve your brand identity design or website?